Question 1

What is Dae?

Accepted Answer

Dae is an answer engine for your website. It collects the questions your customers ask, drafts an answer grounded in your own pages and documents — with cited external context where yours runs out — shows the sources, and publishes each approved answer as a page on your domain that both people and AI search engines can read.

Question 2

We already have a site search. Why do we need Dae?

Accepted Answer

A site search bar is a navigation tool: it finds pages that already exist on your site and returns links. Dae is an answer engine: it reads your material, understands the question in the visitor's own words, and writes a direct, sourced answer. Site search answers 'where is the page?'; Dae answers 'should I buy this?' and 'how does it compare?'. Every Dae answer is also published as a permanent page on your domain that can rank in search and be quoted by AI assistants, with your team approving it before it goes live.

Question 3

How does Dae coexist with our existing homepage search bar?

Accepted Answer

Make Dae the main 'Ask us anything' bar in your hero, and keep your existing site search as a secondary navigation link. Dae handles research questions — pricing, fit, comparisons, use cases — and turns them into published answers. Your classic site search still helps visitors who already know the page they want. Label the primary bar 'Ask us anything', add a few suggested questions beneath it, and place a small 'Search our site' link in the nav or footer for wayfinding.

Question 4

What about AI chatbots like Intercom, Drift, or a custom GPT?

Accepted Answer

AI chatbots are real-time conversation tools built to deflect support tickets or guide a visitor through a flow. They answer once and the reply disappears when the chat closes. Dae is an answer engine: it turns the same question into a sourced, human-approved page on your domain that keeps working in search, AI citations, and sales conversations. Use chatbots for 'where is my order?' and live guidance; use Dae for 'should I buy this?' and every research question that should become a permanent asset.

Question 5

How does Dae differ from Intercom, and can I use them together?

Accepted Answer

Yes — they sit at different stages of the funnel and work well together. Intercom is a customer-engagement and support platform: it greets visitors on your site, answers support questions, and routes conversations in real time. Dae is an answer engine: it captures the questions your customers ask, drafts sourced, brand-approved answers, and publishes them as permanent pages on your own domain so future buyers can find them through Google and AI search. Intercom optimises what happens after someone clicks; Dae optimises what they see before they click — the answers, citations, and search visibility that lead them to you. Intercom's value ends when the chat closes; Dae's value compounds because every approved answer keeps working as a discoverable asset. The questions also become intent signals: they show what audiences want, what to answer next, and what messages to test. Use Intercom for support, onboarding, and live sales conversations; use Dae to turn the questions flowing through your site into search visibility, leads, and a content roadmap. Dae is not a replacement for your support stack — it is the pre-click layer that makes your support conversations a growth channel.

Question 6

How has search behaviour changed, and why does it matter?

Accepted Answer

Search has shifted from listing links to giving answers. About 60% of Google searches now end with no click at all, AI-referred visits to US retail sites grew more than 1,200% in eight months, and visitors arriving from AI search convert roughly 4.4 times better than ordinary search visitors. It matters because the business quoted inside the answer gets the visit and the sale, while the pages ranked underneath it get ignored.

Question 7

What is the purpose of the llms.txt file Dae publishes?

Accepted Answer

llms.txt is a plain-text index of your published answers, written for AI crawlers. Its purpose is to give assistants such as ChatGPT, Perplexity and Google's AI Overviews one clean, fast list of every answer on your hub — title, question and address — so they can find and quote your content without having to render your site's JavaScript. Dae generates and updates it automatically for every workspace.

Question 8

How does Dae stop AI search engines from quoting the wrong thing?

Accepted Answer

Every answer is grounded first in material you supplied; where your own pages don't cover something, Dae adds context from credible external sources. Each claim carries a visible source, two automated moderation checks run before review, and a person on your team approves the answer before it is published. Nothing reaches your domain unapproved.

Question 9

How does Dae help AI engines potentially find me?

Accepted Answer

Dae turns each approved answer into a clean, crawlable page on your own domain with structured data, a sitemap, and an llms.txt index that AI crawlers can read directly. Every answer cites your sources, uses natural-language headings, and follows SEO/GEO best practices so search engines and AI assistants can discover, understand, and quote your business.

Question 10

How long does it take to go live?

Accepted Answer

About seven days. Setup covers crawling your site, agreeing your topics and daily question plan, and approving your first batch of answers. After that the loop runs on its own.

Question 11

What does Dae cost?

Accepted Answer

Starter is $99 per month and Growth is $549 per month, each with a one-time onboarding fee of $2,500. Scale starts at $999 per month and is quoted per deployment.

Question 12

What does the name Dae mean?

Accepted Answer

Dae comes from 대답 (daedap), the Korean word for answer or reply.

Every unanswered question costs you a sale.

TL;DR — key takeaways

Search used to point at pages. Now it answers questions.

Dae helps buyers discover your site—and make decisions once they arrive.

Publish authoritative answers that can appear in traditional and AI-powered search

Give buyers direct, sourced answers while they are evaluating your business.

Four stages. One loop, always turning.

Grow. Save. Scale.

Grow

Save

Scale

The terms behind AI search, in one sentence each.

Frequently asked questions

Your customers are asking. You already have the answers.