About Dae
We build the answer layer for your website.
Dae is a small team of search, content and engineering people who got tired of watching good businesses lose the sale to whoever happened to be quoted in an AI answer.
Written and reviewed by the Dae team · Last updated
Why we built it
Search stopped sending traffic. It started giving answers.
Roughly 60% of Google searches now end without a click, and AI assistants answer directly instead of listing links. In that world the business quoted in the answer wins the visit. The only reliable way to be quoted is to publish clear, sourced answers on your own domain — which is precisely what Dae automates.
How we work, in four steps
- 1Read your site. Dae crawls your pages, PDFs and product data to build a private source library.
- 2Collect real questions. Visitor questions from the Dae bar, plus a daily plan of questions your buyers are likely to ask.
- 3Draft with sources. Each answer is grounded in your material first, with credible external context added where needed — every supporting source attached.
- 4You approve, we publish. Approved answers become structured pages, a sitemap entry and an llms.txt line for AI crawlers.
Plain definitions
The words we use, defined.
- Answer engine
- An answer engine is software that responds to a question with a direct answer rather than a list of links. Google's AI Overviews, ChatGPT and Perplexity are answer engines.
- Generative engine optimization (GEO)
- GEO is the practice of structuring content so AI answer engines can extract, trust and cite it — the successor discipline to classic SEO.
- Research hub
- A research hub is the public library of published answers Dae builds on your domain, complete with sources, sitemap and an llms.txt file for AI crawlers.
- Source
- A source is the specific page or document an answer was written from. Dae attaches sources to every answer so any claim can be checked.
Questions about Dae
Frequently asked questions
- What is Dae?
- Dae is a multi-tenant answer engine. It collects the questions your customers actually ask, drafts an answer from your own website and documents, shows you the sources, and publishes the approved answer as a page on your domain.
- Who is Dae for?
- Dae is built for businesses whose buyers research before they contact anyone: manufacturers, building products, ecommerce brands, professional services and B2B software companies.
- Where does the name Dae come from?
- Dae is short for 대답 (daedap), the Korean word for answer or reply. The product does one job: give a real answer.
- Does a human review the answers?
- Yes. Every answer passes two automated moderation checks and then waits for a person on your team to approve it. Nothing is published to your domain without that approval unless you deliberately switch auto-publish on.
- How do I get in touch?
- Email hello@askdae.com or use the contact page at askdae.com/contact. We reply to every request within one business day.